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Sky @ The O2 Experience

The
Challenge

How do you create a brand centre at a live event venue that engages rather than interrupts, complements rather than contradicts? That was the challenge set by Sky, when they created their Sky Backstage visitor centre at the O2.

The
Thinking

Sky Backstage was created as part of the company's rewards package to give customers a stylish start to their evening at the 02. The concept? To make every visitor feel like a celebrity. 

The
Answer

We helped build the ultimate destination at the O2. Sky guests can be snapped by "virtual paparazzi", get glammed up in the dressing room and rock up in 3D on screen as well as kick back with a drink and a snack whilst waiting for the main event to start. 

The
Effect

The centre features prominently in Sky's online and TV campaigns and has become a favourite destination venue at the O2.