The Barber Club
SCROLL DOWN
The
Challenge
Platform were asked to provide a men’s grooming experience in a heavily populated market sector in central Brighton. The design had to be unique, memorable, tell a story and have a link to the local location. The budget constraints were a major challenge with a brand, interior design, brand and fit out to be delivered for £40,000.
The
Thinking
We looked at subversive youth culture linked to Brighton and how this led to the feeling of collectiveness. This inspired the idea of providing a grooming experience that’s somewhere to hang out with friends by being part of the club.
The
Answer
We were influenced by both Graham Green’s Brighton Rock and the famous stand offs between Mods and Rockers.
The design took the form of a dark club space with lightboxes over each cutting station with Pinkie's gang names. Vespa mirrors, Triumph bike headlights and gang patches emblazoned on seating are some of the touches related to youth tribes.
A club feel is at the heart of this brand and clients are greeted with a drink from the feature bar and the basement lounge area has an extensive vinyl collection and vintage video games.
The
Effect
The grooming experience, private club feel, and cool gang referenced interior has cemented The Barber Club as a successful and stand out brand in the sector.
Photography: Jim Stephenson | Construction Management: Rocket Projects
